Football Fans and the Experience Economy

Applying the Experience Economy model to the Periscope channel of a football club

Providing a holistic experience for football fans and online followers is an undertaking that football clubs tackle at various levels of the value chain with various degrees of success. The advent of the Internet and the social web, with the introduction of mobile and live-streaming technologies, gave football brands a new outlet to enhance the brand experience for their fans and followers. This post will look at how the experience economy proposed by Pine and Gilmore (1998) can be applied to the Periscope efforts of a football club. First, the article discusses the two dimensions (participation and environment) of the experience economy and the resulting four realms (entertainment, educational, esthetic, and escapist) of a brand experience. Secondly, the article proposes Periscope tactics for a football club to implement in the respective realms.
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